Having played college-level basketball and American football during their time at the University of Southern California, twin brothers Adam and Ryan Goldston first began designing their proprietary six-spring shoe mechanism -- which would later be named "Load 'N Launch" -- in their dorm room, and by senior year, they had created a working prototype. Thus, APL debuted its first Concept 1 line for preorder in 2010, 15 months after the twins graduated from business school. The fledgling brand was g...
Having played college-level basketball and American football during their time at the University of Southern California, twin brothers Adam and Ryan Goldston first began designing their proprietary six-spring shoe mechanism -- which would later be named "Load 'N Launch" -- in their dorm room, and by senior year, they had created a working prototype. Thus, APL debuted its first Concept 1 line for preorder in 2010, 15 months after the twins graduated from business school. The fledgling brand was g...
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